Editorial Policy

DFY Desk is a service of ZFire Media. This page explains how we research and prepare the business reports we deliver.

How we research reports

  • We open the sources we rely on and cite them in the report.
  • If we cannot verify an item, we mark it “(not verified).”
  • Ratings and review counts are labeled with their source, such as “(from Google results).”
  • We do not invent statistics, testimonials, or other numbers.
  • A person checks the report before we deliver it.

Public sources can change after we review them. When a detail matters to a decision, confirm the current information with the original source.

Reports are research and recommendations. They are not a promise of sales, rankings, or other results, and they are not legal, financial, or other professional advice.

To report an error or suggest a correction, please use the contact form. We review factual correction requests and update a delivered report when appropriate.